BRANDING, POSITIONING AND IDENTITY DEVELOPMENT

To increase awareness in your market and drive action—whether that be a purchase, donation or spreading the word—you need strong brand recognition. This requires understanding your unique selling points and your position within your field of competitors—in other words, what makes you stand out. Your logo is a key element of your brand, but "brand" also includes messages and everything about your organization that influences perception...which is everything about your organization.

In addition to being part of a large-scale re-branding process at an institution of higher education, I have worked with many small businesses to create or upgrade their logo and clarify their identity, bringing the look and core messages into alignment. Used across all communications platforms, a unified, compelling identity is essential to reaching your audience with your story and sparking action.