INTEGRATED MARKETING PLANS:
DEVELOPMENT AND EXECUTION

Without a plan, many marketing communications efforts fall flat. Especially in today's economic climate, making sure your budget is working for you is critical. Achieving the best return on your investment begins with a strong plan.

An integrated marketing plan is a comprehensive roadmap that guides an organization’s marketing strategies, defining how you intend to reach your target audience, advance the organization’s mission, and achieve its goals. Think of it as a building’s blueprint and foundation. Together, we will examine and define:

• Mission
• Vision
• Products
• Target Markets
• Features, Benefits & Differentiation
• Situation Analysis
• Competitive Analysis
• Positioning and Key Messages
• Marketing Strategy—Tools & Tactics

Though this full process is recommended for optimum results, I seek to meet clients where they are and lend strategic guidance at a level that works within your budget. This may include a strategy meeting resulting in a list of priority initiatives rather than a full-fledged plan. Either way, it's a roadmap that will get you headed in the right direction.