PORTFOLIO: BRANDING, POSITIONING, IDENTITY & MESSAGE DEVELOPMENT
- MLCS, Inc.—Medical Legal Consulting Services
Initially, examined brand, positioning and key messages. Developed messaging to be used in marketing materials and brought in graphic designer to update logo. Adapted copy for new website, overseeing website development. Collaborated with subcontracted graphic designer/website developer. Continue to edit, produce and send quarterly email newsletter and provide strategic guidance on an as-needed basis.
- LeaderShift
Examined and redeveloped brand, positioning and key messages. Developed core messaging, and brought in graphic designer to update logo. Created marketing folder with interchangeable inserts to tailor each prospect presentation. Adapted copy for new website, overseeing website development. Collaborated with subcontracted graphic designer/website developer.
- Concordia University
Was part of large-scale rebranding project, working with outside agency specializing in higher education marketing. Participated in intake and research phase (focus groups), contributed regularly as a member of the project committee, and worked with various stakeholders across the University’s community (staff, faculty, alumni, donors, prospective students, current students, etc.).
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