Consulted on content development for revised website of upscale restaurant and sports lounge in the River North neighborhood of Chicago. Wrote fresh content to reflect the personality and brand of the restaurant, including bios in the About Us section.
- Massa and Company
Wrote new content for select pages of the revamped website for this data analytics firm—Services: Customer Analytics and Database Solutions pages—shifting language to be focused on the customers' challenges and how Massa solves them.
- MLCS – Medical Legal Consulting Services
Developed new website, including all content and design. Prior to website, revised client’s logo and developed positioning statement and key messages, which translated to folder insert marketing collateral copy and website content.
- DCI Cheese
Wrote descriptions of 51 cheese products and lines, as part of client’s revamp of site to market its products direct to consumer.
Product line descriptions written by KAW:
- Greek Isle
- Prima Donna
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